Communité
Project
New visual identity
Client
Boyner Grup
Sector
Retail, Luxury, Fashion
Disciplines
Concept, Branding
Communité: a brand for a new kind of luxury
Boyner Grup, a leader in the retail and textile sector in Turkey, commissioned us to create a new retail concept designed to open its own category within contemporary luxury: Communité.
A project built on a clear premise: to stop competing within the existing market and instead create a new one—connected to a generation that values design, quality, and authenticity over logos.
01. Creating a new category in retail
Communité was born with a clear ambition: to redefine contemporary luxury and build a new category in retail.
In a context saturated with brands and repetitive codes, the project proposes a paradigm shift: moving away from competing for the same space and starting to create its own.
Inspired by the concepts of new luxury and luxury shame, where value no longer lies in the logo but in criteria, curation, and authenticity, Communité positions itself as a space for a new generation of consumers—people who prioritize design, quality, and the story behind each object.
More than a store, Communité is conceived as a “third place”: a space to discover, connect, and belong to a community.
A new retail model based on curation, culture, and experience.
02. A contemporary and flexible visual system
Communité’s visual identity is built on simplicity and intention.
The logotype The logo is a statement of intent: it combines serif capitals with sans serif forms, blending timeless elegance with a contemporary sensibility.
Red acts as the primary color: emotional, magnetic, and recognizable. It doesn’t seek to stand out through excess, but through presence.
The system is structured around moodboards that integrate fashion, art, and visual culture, enabling a flexible, coherent, and ever-evolving visual language.
03. A brand as a cultural platform
Communité doesn’t organize products—it organizes stories.
The identity functions as a framework where emerging and established brands coexist, many of them entering the market for the first time, and many exclusively in the market.
Diversity is not perceived as noise, but as richness.
Every application—from physical space to communication—reinforces this idea: an open, inclusive brand in constant evolution.
Communité is not just a place to shop.
It is a place to discover, share, and belong.
A brand designed to accompany a new culture of consumption: more conscious, more emotional, more connected.
Project
New visual identity
Client
Boyner Grup
Sector
Retail, Luxury, Fashion
Disciplines
Concept, Branding