An image that breathes freshnessClear and organized architecture:
We reorganized the information hierarchy to facilitate quick reading and highlight what matters most: the product’s naturalness, flavor, and origin.

Natural and bright aesthetic:
We incorporated a vibrant color palette, fruit illustrations, and clean backgrounds that convey freshness and authenticity.

Clear typography:
We chose a friendly typographic style that reinforces the feeling of a healthy, accessible, and real product, while also connecting with the brand’s historical character.

Adaptable visual system:
We created a flexible structure that allows the design to be applied consistently across the entire range of flavors, maintaining a strong and recognizable visual identity.

A design that serves the product
The new Zumos Vida packaging not only improves its appearance and appetizing appeal, but also strengthens the emotional connection with the consumer, aligning form and content: what is seen on the outside reflects what is inside.

It also evokes the brand’s origins, a time when the pace of life was slower and attention was paid to details. Vida brings back everyday moments, gatherings with family and friends, and makes its range of juices an integral part of consumers’ lives.