A first redesign to structure and modernize
The first major exercise focused on organizing the front of pack, balancing hierarchies, and reinforcing the recognizability of Schweppes’ iconic yellow code.
The curved band —an unmistakable hallmark of the brand— was refined, the background was cleaned up, and the product description was made clearer, emphasizing its natural origin.
The result was a more orderly, effective, and contemporary look that preserved what consumers already identified as “the tonic of always.”

A second evolution centered on naturality
In the next stage, the brand asked to go further and introduce a richer graphic universe.
We incorporated botanical illustrations and a more expressive bubble texture, bringing the design closer to a natural territory without losing sophistication.
Color work became more precise, improving differentiation between variants and enhancing legibility across all formats: sleek can, standard can, and glass bottle.

A third redesign for a broader and more coherent portfolio
As the Schweppes family grew, a more robust system became necessary.
The third redesign focused on building a transversal visual language capable of articulating both the Original Tonic and the multiple extensions: Zero, Pink, Citrus, Ginger Ale, Lemon, Orange, and others.
The visual architecture was perfected, the yellow band was reinforced as a core identity element, and the 1783 crest gained presence to strengthen brand storytelling.

The result is a solid, harmonious, and highly recognizable range in any point of sale, capable of evolving without losing its essence.

A heritage that continues to evolve

Over the years, our collaboration with Schweppes has been about preserving the brand’s historic identity while adapting it to new aesthetic codes, new consumers, and new market needs.

Three redesigns, three different moments, one purpose: keeping alive the spark of an icon that is part of popular culture.