Mahou Barrica
Project:
Brand and packaging design
Client:
Mahou San Miguel
Sector:
Beverages
Scope of work:
– Concept
– Packaging design
– Brand guidelines
Barrel-aged beer
We worked with Mahou San Miguel on the development of the identity and packaging for Barrica, its range of barrel-aged beers, created for consumers seeking new beer experiences with complex nuances and a more sophisticated character.
The challenge was to design an identity that communicated Mahou’s innovation and expertise, appealing to a young and curious audience while bridging brewing tradition with barrel-aging techniques.
Our goal was to find a balance between artisanal and premium, adding value through design to a product that breaks away from the conventional beer aisle.
A design that speaks origin, time and craftmanship
A simple yet striking aesthetic. We opted for a carefully crafted visual identity that evokes artisanal production. Deep colors, matte finishes, and metallic embossed details convey quality without excess.
Typography with character. The stencil typeface directly references the markings on barrels in the cellar and integrates naturally within the beer-seal structure we created for Mahou’s entire portfolio.
Graphic details inspired by the process. Textures and visual elements referencing wood, barrels, and craft brewing are subtly incorporated into the design to reinforce the story behind the product.
Clear range architecture. We developed a coherent visual system for the different references (Barrica Original, Bourbon, Jerez…), making them easy to differentiate while clearly belonging to the same family.
Photography style. The art direction in the photo sessions provided the visual material used across the brand’s graphic applications.
An identity for an exceptional product
The Barrica design does more than provide aesthetic coherence and on-shelf presence: it actively shapes the brand’s narrative, reinforcing its positioning as a specialty beer created for slow, mindful enjoyment.
Through its design, Barrica expresses everything this range stands for: innovation, dedication, and brewing excellence.
Project:
Brand and packaging design
Client:
Mahou San Miguel
Sector:
Beverages
Scope of work:
– Concept
– Packaging design
– Brand guidelines