Ecocesta - Ntity

Ecocesta

Project:
Brand and packaging redesign of a leading organic food brand in the mass market distribution channel.

Client:
Biogran

Sector:
Food

Scope of work:
– Brand concept and redesign
– Copywriting
– Creation of graphic packaging system
– Brand manual

Easy organic food

At NTITY, we collaborated with Biogran to renew the visual identity of Ecocesta, its leading organic brand in the mass market segment. A project with a mission: to make organic food a real, simple, and accessible option for everyone.

Ecocesta seeks to democratize organic food through high-quality products with few ingredients at reasonable prices. Our task was to support this mission from the design perspective: to build a more cheerful, clear, and recognizable image that simplifies the choice of eating healthy and connects with consumers who want to take care of themselves without sacrificing flavor, ease, or commitment to the planet.

A strategic redesign and a consistent graphic system

Visual system:
We created a graphic universe composed of soft shapes, vibrant colors, and textured backgrounds that convey Ecocesta’s lively, honest, and natural character.

Typography:
We opted for a fresh and accessible typographic style, in line with the brand’s direct and transparent tone.

Packaging:
We redesigned the entire visual architecture to improve navigation of the range, reinforce trust, and facilitate the shopping experience. Each package includes clear ingredients, preparation ideas, and prominent use of the brand’s slogan YOU ARE WHAT YOU EAT – YOU ARE WHAT YOU BUY (#Eresloquecomes, #Eresloquecompras) as a reminder of its commitment to conscious eating.

A brand with a purpose: simplifying the organic
This rebranding reinforces Ecocesta’s position as an authentic, committed, and truly comprehensive eco-friendly brand. Its new identity reflects its core values: honesty, closeness, trust, and simplicity.