Amics del Quart Món
Project:
Branding design
Client:
Amics del Quart Món
Sector:
NGOs
Scope of work:
– Concept
– Branding
An identity that places people at the center
We designed the visual identity and communication system for Amics del Moviment Quart Món, a social organization that supports and accompanies people in vulnerable situations in the Poblenou neighborhood, Barcelona. The challenge was to create a clear, human, and recognizable identity capable of conveying the importance of accompaniment, dignity, and the visibility of the realities the organization works with.
The new brand is born from a powerful idea: when we talk about inclusion, we talk about people, we talk about individuals. For this reason, we developed a simple, approachable, and universal visual language in which every element—shapes, colors, symbols—represents individuals who, together, form a community.
An identity built around persons
The logo is constructed from an “A” that also functions as a human figure, accompanied by a set of dots representing the community: diverse, plural, and alive.
The warm, optimistic color palette reinforces this inclusive character, offering visibility and recognition without falling into rigid institutional codes.
A graphic language that makes realities visible
Key messages are structured through minimal yet powerful visual compositions: large circular shapes symbolizing people, statistics turned into human-shaped graphics, and headlines that address the viewer directly. Every piece is designed to raise awareness without dramatization, conveying social urgency with a clear, direct, and deeply human tone.
Communication that adds, supports and mobilizes
We developed a broader communication line designed for posters, urban media, brochures, and digital pieces. Phrases such as “We all add up” or “To accompany is to be present” articulate a narrative in which the organization invites participation through empathy, listening, and shared responsibility.
The visual system is flexible and scalable, enabling Amics del Moviment Quart Món to communicate different projects and needs while maintaining coherence, humanity, and strong graphic identity.
At NTITY, we see this project as an opportunity for the organization to gain voice and presence within its community. The new identity of Amics del Moviment Quart Món gives visibility to those who need it most, strengthens its mission, and communicates an essential message: when we accompany, we transform.
Project:
Branding design
Client:
Amics del Quart Món
Sector:
NGOs
Scope of work:
– Concept
– Branding