Alhambra Reservas

Project:
Brand and packaging design

Client:
Mahou San Miguel

Sector:
Beverages

Scope of work:
Concept
– Packaging design

A portfolio aligned with the artisanal spirit of Cervezas Alhambra

Designing these beers provided the opportunity to showcase the versatility of the Alhambra universe.
Barrica de Ron Granadino, Baltic Porter and Reserva Esencia Citra IPA are very different proposals, yet united by the same spirit of experimentation, detail, and sophistication that defines the brand. The challenge was to give each of them its own graphic universe—distinct and unique—while maintaining coherence within the Alhambra identity.

A collection with personality and cohesion

Although each reference has its own distinctive design, they all share the same conceptual and aesthetic foundation: attention to detail, inspiration drawn from the senses, and the ability to transform each package into a reflection of the product it contains.

Barrica de Ron Granadino

For this edition, we took inspiration from its origin and its maturation process in old rum wood barrels. The label was conceived using a stencil-based technique, reproducing the cross-section of a wood log as if it were a handcrafted engraving. This approach gives the packaging a special sense of materiality and directly connects with the way the beer itself is made: with time, care, and tradition.

Alhambra Reserva Esencia Citra IPA

For this fresher, more aromatic variety, the packaging is built around a simple illustration created in screen printing, conveying the beer’s refreshing character. The combination of light lines and forms expresses ease and dynamism, reflecting the vibrant personality of the Citra hop while maintaining the brand’s artisanal and premium coherence.

Alhambra Baltic Porter

The design of this edition centers on an abstract illustration that evokes the beer’s organoleptic sensations: density, roasted notes, and intensity of flavor are translated into their own visual language, creating a sensory experience even before tasting it. The abstraction allows the complex, deep character of the Baltic Porter to be expressed in an elegant and contemporary way.

Project:
Brand and packaging design

Client:
Mahou San Miguel

Sector:
Beverages

Scope of work:
Concept
– Packaging design