Gorilas Rugby Club
Project
New visual identity
Client
Club de Rugby Moratalaz
Sector
Sports
Disciplines
Concept, Branding
A strong, honest, neighborhood-rooted identity
At NTITY, we developed the visual identity for Gorilas de Moratalaz Rugby Club with a clear goal: to build a sports brand that reflects its social, inclusive, and formative spirit.
This sports branding project included naming, crest design, graphic system, and brand guidelines—defining usage rules, color palette, typography, and visual style to ensure consistency across all touchpoints: kits, social media, signage, and merchandising.
01. A symbol of quiet strength
The gorilla becomes the core of the identity—not as a symbol of aggression, but of protection, community, and purposeful strength.
We designed a solid and recognizable silhouette, created to work at any scale and across all applications, from jerseys to digital environments.
A clear, stable crest built to last.
02. A coherent and recognizable visual system
The identity is structured around two corporate greens that reinforce the club’s character, paired with a direct and contemporary typeface.
The graphic system relies on color blocks, clear hierarchies, and clean compositions, ensuring consistency across all club communications.
03. A brand that lives on the field and in the community
The club’s visual identity comes to life through kits, hoodies, caps, and even the ball itself, strengthening the sense of belonging.
The visual style focuses on real moments: action, youth academy, team, and neighborhood. Because Gorilas is not just a sports club—it is a community.
An identity that stands up for its people
A sports branding project that transforms values into symbols and belonging into identity.
Because being a Gorilla means playing together—and growing together.
Project
New visual identity
Client
Club de Rugby Moratalaz
Sector
Sports
Disciplines
Concept, Branding