Perelada
Project:
Strategy and brand design for a business group
Client:
Grup Perelada
Sector:
Multisector: Wine, Services, Corporate, Hospitality, Sports, Museum & Culture
Scope of work:
– Brand concept and design
– Copywriting
– Creation of a graphic packaging system
– Brand guidelines
Host spirit since 1923
Perelada is a broad business project with different lines of business that had their own visual identities, disconnected from one another. Our work has consisted of unifying the brand and creating a strategy that allows us to add value and multiply meaning, in order to project the group’s vision for the future after 100 years of business success.
A unified yet distinct visual identity for each of the brands
Perelada’s visual identity is a graphic system with a common foundation and unique elements for each of the sub-brands.
The symbol is inspired by Perelada’s iconic winery, designed by the RCR architecture studio, a building that embodies the company’s principles. A quiet presence, respect for the natural environment, symbiosis with the landscape, respect for history and a commitment to sustainability.
A unique typeface. We have worked with the Extraype studio to create the Perelada typeface, inspired by Roman capital lettering, which connects
the brand with its origins and its land.
The varied colour palette and grid system allow the brand to express itself with great flexibility and ensure that all its graphic applications, both online
and in print, are highly recognisable.
Photographic style. Perelada has spaces of incalculable value, and a fundamental part of the project has been the art direction of the various photographic sessions, with the aim of providing an extensive archive of images with a unified character that express the nature of the brand without the need for additional elements.
Result
With its new brand identity, Perelada is now more than just a winery, a hotel, a castle or a museum. It represents the vocation and commitment of a family to the region and its people. An honest, unpretentious, balanced and unassuming personality.
