Mahou Barrica Alma de Viña

Project:
Brand and packaging design

Client:
Mahou San Miguel

Sector:
Beverages

Scope of work:
– Concept
– Packaging design

Beer innovation inspired by the world of wine

At NTITY, we developed the packaging design for Mahou Alma de Viña, an innovative proposal that unites the world of beer with the character and tradition of winemaking. The challenge was to translate this fusion of universes into a package capable of communicating sophistication, authenticity, and the uniqueness of a unique product within the Mahou portfolio. We understand this project as an exercise in exploration and balance: an identity that straddles winemaking tradition and brewing innovation, inviting consumers to discover a new territory of flavor.

A visual language inspired by wine

The design is built on codes typical of the wine world—elegant fonts, a restrained color palette, and premium finishes—reinterpreted with the freshness and relatability of the beer world. The result is a package with its own personality, which connects with a curious consumer, open to new experiences and attentive to details.

Packaging as a Story

More than just a container, Mahou Alma de Viña’s packaging is conceived as a narrative medium that speaks to its origin, process, and character. Each graphic element—from the brand’s layout to the material finishes—is designed to reinforce the idea of a carefully curated, unique, and nuanced product.

Secondary Packaging and Brand Experiences

The project expanded with the design of secondary packaging and gifting options, including a case with a 70cl bottle to share, accompanied by two complimentary glasses, designed for special occasions and for social gatherings. We also designed exclusive point-of-sale displays capable of conveying the same level of detail and sophistication as the primary packaging, reinforcing Alma de Viña’s visibility and premium positioning in the market.

Project:
Brand and packaging design

Client:
Mahou San Miguel

Sector:
Beverages

Scope of work:
– Concept
– Packaging design