El Granero - Ntity

El granero

Project:
Brand and packaging redesign of a leading organic food brand

Client:
Biogran

Sector:
Food

Scope of work:
– Brand concept and redesign
– Copywriting
– Creation of graphic packaging system
– Brand manual

The leading brand in the specialist channel, making it more appealing and atractive to its target audience

At NTITY, we took on the challenge of redesigning the identity of El Granero, a leading organic food brand, with a clear objective: to update its image while maintaining its natural, honest, and well-being-focused essence.
The project was more than just a cosmetic renovation: the change also provided a strategic boost that reflects the brand’s maturity and connects with an increasingly conscious consumer. Our proposal focused on revaluing its roots and projecting a more striking, contemporary, clear and coherent image.

The procces

New Logo: The revised shapes, the new typography, and the combination of red and green give the brand more character and makes it more recognizable.

Renewed Visual System:
We built a visual identity based on the organic silhouettes of cereal grains. The use of variable shapes as typographic containers or windows in the packaging convey the essence of El Granero. The system is completed with an extensive palette of natural colors that reflect the wide variety of references the brand offers.

Typography and Tone:
We opted for a modern typography, both highly recognizable and legible, with a serene personality, which accompanies a friendly, informative tone of voice aligned with an eco-friendly lifestyle.

Packaging and Applications: We rethought the product architecture and packaging line to provide order, coherence, and a cleaner, more memorable visual presence A system structured for more than 900 references.

A Change with Purpose

This redesign seeks to strengthen the bond between the brand and its community, communicate its values more clearly, and reinforce its positioning in a constantly evolving eco-friendly market. The new visual identity of El Granero exudes modernity, coherence and naturalness, and lays the foundations for its future as a sustainable and benchmark brand.