El Almendro
Project: Packaging design for almond milk
Client: Delaviuda
Sector: Food
Scope of work: – Concept – Brand redesign – Copywriting – Creation of packaging graphic system – Brand manual
Brand extension of an iconic brand
At NTITY, we took on the challenge of designing the packaging for El Almendro, almond drink, a launch that represents a key step in the diversification of a historic and well-established brand in the Christmas confectionery market.
With this new product, El Almendro expands its portfolio beyond traditional nougats and sweets to enter the growing world of plant-based drinks.
The design focuses on transparency and clarity of information
Combining legible typography with illustrations that highlight the main ingredient: almonds. Each graphic element conveys simplicity and honesty, reinforcing the brand’s relatability and connecting with consumers looking for healthy, natural options.
Coherent and flexible Visual System
A graphic system was developed that can be adapted to different formats and varieties within the range, ensuring visual consistency across all channels: online, digital, and point-of-sale communication. The natural, soft color palette reinforces the feeling of freshness and authenticity, while icons and pictograms facilitate quick reading of key information.
Functional and Experiential Packaging
Beyond aesthetics, the packaging was designed with consumer convenience in mind: easy-to-handle shapes, clear graphic elements, and a visual hierarchy that guides the eye toward the most relevant elements. The packaging thus makes the experience of choosing and consuming something intuitive and enjoyable.
At NTITY, we conceived this project as a balance between brand strategy, communicative clarity, and visual appeal, supporting El Almendro in its expansion into new categories and providing coherence and freshness to a launch with great potential.
Project:
Packaging design
Client:
De la Viuda
Sector:
Food
Scope of work:
– Packaging design