Las Numeradas de Alhambra
Project:
Bottle and packaging design
Client:
Mahou San Miguel
Sector:
Beverages
Scope of work:
– Concept
– Bottle design
– Packaging system
– Brand manual
Design as a reflection of beer experimentation
At NTITY, we designed the identity and packaging for Las Numeradas de Alhambra, an exclusive collection of limited-edition beers that explores new frontiers in brewing. The star of the project was the bottle, conceived as an object of desire that conveys the uniqueness of each beer and reinforces the artisanal and experimental nature of the series.
Distinct identity:
Each Las Numeradas variety has its own visual code, inspired by its brewing process and the nuances that make it unique, but always within a common architecture that reinforces the collection as a family.
Premium and contemporary aesthetic:
We used a combination of elegant fonts, subtle graphic resources, and a varied color scheme that highlights the exclusivity of each edition.
Packaging as a container for history:
Beyond protecting the product, each package becomes a narrative medium that speaks to the innovation, origin, and time that characterize these beers.
An experience that transcends the visual.
The design of Las Numeradas seeks to create a complete experience: from the anticipation of discovering the exclusivity of the limited edition to the leisurely enjoyment of the beer. Every detail communicates the value of the limited and the exceptional, reinforcing the emotional connection between the brand and a consumer who appreciates brewing creativity and attention to detail.
Project:
Bottle and packaging design
Client:
Mahou San Miguel
Sector:
Beverages
Scope of work:
– Concept
– Bottle design
– Packaging system
– Brand manual